Value of Website Analytics
When tracking return on investment (ROI) and measuring conversions, many website owners tend to only focus in on how well they rank for their targeted keyword phrases. It really is shocking when businesses invest marketing dollars into web-design and SEO marketing, without implementing Web analytics plans. Without measuring the results of an advertising campaign or [...]
SEO Copywriting & Content Development
SEO copywriting remains an integral part of successful internet advertising.  Giving up on user experience in a bid to get more traffic is a poor tradeoff. You end up with a bit more traffic in the short term, perhaps, but you end up with a site that is less linkable, and that probably has a lower [...]
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