Archive for Marketing News

Direct Mail and Call Center Services Perfect Marketing Combo

Direct mail has been a reliable marketing tool for decades.  In the past, when recessions hit, the demand for direct mail marketing has always increased.  Most business analysts believe that direct mail volumes rise, because it is one of the only marketing solutions that companies can count on, because of the way data can be [...]

KMG Announces UK Call Center Services

Kelly Media Group recently expanded their UK call center options, so companies located in the United Kingdom can realize the benefits of outsourcing customer service, sales and outbound dialing.  In most cases, if you track business marketing like like outbound dialing, you will find negative signs like procrastination and incomplete sales transactions that cost you money, but are not able [...]

KMG introduces 2 New Marketing Widgets for Blogs

Two new Kelly Media widgets are now available for Word Press blogs and websites.  Get the latest widgets for direct mail advertising, IVR and SEO marketing news from the creative minds at KMG. Check out these helpful widgets waiting to be placed on MySpace, Blogger, Facebook, WordPress, TypePad, iGoogle or your favorite website.  > kelly [...]

7 Search Engine Optimization Tips

Kelly Media Group is committed to search engine optimization services that help your website rank high on the search engines, like Google, Yahoo and MSN. KMG has assembled a SEO team that understand what the search engine company want and we know how to deliver it. Our internet marketing programmers have the html skills to [...]

Impact of Technology and Online Marketing

Media And Marketing Online Survey
Forrester conducted an online survey fielded in April 2008 of 5,002 US and Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be [...]

Outbound Dialing Strategies

Outbound dialing can be configured for either predictive or preview dialing:

Predictive Dialing is ideal for companies calling with lists of outbound calls to make in mass volumes, without needing to know the specifics about the person to be called.

Preview Dialing is ideal when agents need to review information about the contact prior to calling.

Predictive Dialer
The [...]

Outbound Dialing Technologies

 Customer care, via live operators or agent-less notification, has taken on a more important business-to-consumer (B2C) focus. Small- and medium-sized businesses are increasingly moving to hosted outbound dialing solutions due to their low upfront cost, fast implementation and attractive ‘pay-as-you-use’ pricing model.  Outbound dialing solutions can help increase sales quickly and cost effectively. 
 
KMG offers [...]

Welcome to the KMG Marketing and Advertising Blog

Welcome to the KMG Blog….Kelly Media Group is a full service marketing company that provides, interactive voice response solutions, voice broad casting with phone blast technologies, search marketing, television airtime buying, direct mail marketing and direct response marketing.  KMG Marketing delivers their exclusive technology by integrating your business to a seamless platform to target, track and analyze your advertising [...]

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