Not for Profit Companies Marketing Online and by Mail
According to Kelly Products Group Australia Business Mgr. Katherina Abulad, “While the internet advertising and interest in search engine optimization increases, direct mail marketing remains strong with many business marketing plans because the direct mailing platform continue to achieve good results on a regular basis.† Abulad continued, “Many businesses now are considering a balanced approach to marketing by using several advertising strategies.â€
A recent article reported that an Australia direct marketing company plans to launch the country’s first online system capable of delivering direct mail solutions for smaller businesses operating with reduced budgets, specifically targeting the not-for-profit sector. Osborne Park-based marketing group Mail Makers has developed an online direct mail tool called DM Easy, aimed at smaller non-profits with a database of up to 10,000 donors.  Mail Makers managing director Mark Linney said the company identified an opportunity in the market, which DM Easy will begin targeting when launched next month.  Read more of the article >
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