Lead Generation Tips for Click to Call

By admin • March 2nd, 2009

Click to Call leads are making their way across the web at lightning speeds. The Live Transfer technology consists of a third party company basically running a switchboard operator type of software that connects the business owner, or representative, and a potential customer. Live transfer leads have been very popular in the mortgage, financial and credit card debt industries for many years.Â Visitors to the business web site will see a button that they can click on and a call will be instantly placed over the internet with Voice over Internet Protocol (VoIP) directly to the companyâ€™s sales rep. The other option is a button that once clicked, asks for the visitorâ€™s phone number. They enter their number and with one more click, the third party running your click to call service will immediately dial it and at the same time dial the number of the business, and make a live transfer between the two parties. While setting up a click to call service is fairly simple, there are a few rules that will help you maximize your investment and increase your overall closings.

Know why you are using it.Â Donâ€™t just follow trends. The reason companies are using click to call is because customers actually like talking to real people. The days of the automated, interactive cyber-rep and voice broadcasting systems have their uses but cannot handle everything. Customers are tired of feeling like a statistic on a ledger account. Gain their trust with a warm, friendly rep with the ability to close that deal.

Know where to use it.Â Identify the area of your website that is not pulling its weight. These will tend to be sales of higher-end products, and services that require multiple steps to acquire. Make sure you donâ€™t waste this service on items that sell themselves.

Know how to use it.Â This requires expert salesmanship. You are looking for a competent, knowledgeable, and confident sales rep to answer that call. Donâ€™t spend the money to install the system and try to save money on telemarketers in-training. These are high priority leads; ones who are ready to make a purchase. Hire quality sales personnel, they are worth their weight in gold.

Know when to use it.Â If you are running a 24-hour a day sales force than it doesnâ€™t really matter. But if you are a one-man-army, and are having visitors to your site call you directly, you might not want that button on your web page all night long. Set appropriate times of business with the company running the service, and make sure your website displays the button only when you want it to.

Know who is using it.Â People who are going to click on your Click to Call button have gotten to your website or advertisement one way or another. Your job is make sure they stay there, and make sure others can find it as well. Track the traffic and adjust accordingly. You will have good conversions when you implement this system with a website that is highly ranked with search engines.

For more information about Click to Call Leads, Lead Generation, Jason Cardiff, please visit Kelly Media Group online. Â They are a trusted full service advertising firm that offers superior direct mail marketing services, in addition to their voice broadcasting and SEO marketing.