Click to Call Technology Connects Websites to Call Centers

By admin • March 2nd, 2009

Remember the days when it was nearly impossible to find a companyâ€™s phone number on their website? Some websites would refuse to put the phone number on the contact page, and some of them that did list it, had automated voice recordings politely suggest callers go back to the website to get the fastest service available. Well, those days are changing with the new click to call technology that drives lead generation opportunities all over the web.

Click to call ads consist of a direct link to live customer service over the telephone. This is done mainly, through two options. With the first, a phone number would pop up on the screen prompting the siteâ€™s visitor to click a button and immediately speak with a customer service representative with live transfer technology. Customers can place a call over the computer using Voice over Internet Protocol (VoIP) and take advantage of the siteâ€™s services or deals on products. The other is a pop-up window that asks the visitor and potential customer to enter their phone number and an automated system would dial their number and transfer the call to a representative, usually within seconds. With the higher costs of live service, and the huge savings on automation technology, why the move backwards to real human interaction? The answer, my friends, is salesmanship.

Salesmen have always been the cornerstones of a profitable business. The soothing voice of a master of their craft, with the warm, sincere confidence that lets you know the company is there to back its goods, and behind that company is someone who cares. Good old-fashioned human interaction, which is so severely lacking on the Internet. With a million different offers staring customerâ€™s in the face on-line, who is there to take them that last mile to the finish line and close the deal. Web surfers have had to rely on submitted customer reviews written byâ€¦who knowsâ€¦maybe the competitor. The role of the salesman is proving to be the last piece of the puzzle bringing together the entire picture of buying goods and services from human resource based companyâ€™s doing business on-line.Â Â Â

There are a couple of different ways to pay for such services. With companies like Estara, you pay a set up fee, and a monthly service fee. Companies like Ingenio have based their model after Googleâ€™s Adsense program and Yahoo Search Marketing, initiating a pay-per-call strategy to earn them a profit. In either case, conversions have been rising, but the best part is, these companies are able to track exactly where the leads are coming from, and are able to adjust marketing strategies to reinforce stronger leads.

There is one click to call service that does not involve clicking by the customers.Â Voice Broadcasting Lead Generation is a system where the business owner uploads a list of phone numbers of potential clients, records an interactive voice message, and clicks their own mouse to send that call to every number on their list. The interactive message is designed to attract already interested parties to press a button on their phone and instantly get connected to a sales rep, or directly to the owner of a small business.

The key here is to connect your prospects with live telephone operators quicker and increase sales. The Internet does appear to have its limits, and the unbeatable beauty of the power of suggestion by an actual human being has re-entered the business of E-commerce.

Kelly Media Group is a trusted full service advertising firm that offers superior direct mail marketing services, in addition to their TV advertising, voice broadcasting and search engine marketing solutions.Â