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Impact of Technology and Online Marketing

By admin • February 9th, 2009

Media And Marketing Online Survey

Forrester conducted an online survey fielded in April 2008 of 5,002 US and Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of North American online individuals ages 18 and older had been surveyed.

Forrester weighted the data by age, gender, income, broadband adoption, region, and technology attitude to demographically represent the adult North American online population. The survey sample size, when weighted, was 4,960. The sample was drawn from members of Market Tools’ online panel, and respondents were motivated by a sweepstakes drawing. The sample provided by MarketTools is not a random sample. While individuals have been randomly sampled from MarketTools’ panel for this particular survey, they have previously chosen to take part in the MarketTools online panel. 

Name of Survey:  Media And Marketing Online Survey
Region:  North America

Number of respondents:  5,002

Direct mail marketing and TV advertising remain strong tools for consumer advertising. Kelly Media Group offers many marketing strategies that most types of companies can benefit from realizing increased revenues, enhanced improved communications and improved customer service.  Survey completed by Forrester Research.

 

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