Archive for February, 2009

Writing Sales Copy For Conversions

Without sales copy, it’s impossible to make a sale. But, your sales copy has to be good enough to grab your web visitors’ attention and convince them to make the purchase or otherwise achieve your objective. Web usability expert Jakob Nielsen in 1997 wrote, “How users read on the Web: they don’t.”

Internet-savvy people are used [...]

SEO with a Viral Marketing Campaign

Viral marketing, also known as viral advertising, is a hot SEO topic, especially since the web is one of the most effective catalysts for getting the word out about something. Wikipedia defines it as marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating [...]

Value of Website Analytics

When tracking return on investment (ROI) and measuring conversions, many website owners tend to only focus in on how well they rank for their targeted keyword phrases. It really is shocking when businesses invest marketing dollars into web-design and SEO marketing, without implementing Web analytics plans. Without measuring the results of an advertising campaign or [...]

Using Keyword Tools to Help Develop Content

Keyword tools like Google Search-based Keyword Tool, Wordtracker and Keyword Discovery can not only help your SEO, but also your overall marketing efforts. You can also test your keyword density for free with Google Rankings Keyword Density tool. This will measure how many times your keywords appear on your pages. But, remember also that the [...]

SEO Copywriting & Content Development

SEO copywriting remains an integral part of successful internet advertising.  Giving up on user experience in a bid to get more traffic is a poor tradeoff. You end up with a bit more traffic in the short term, perhaps, but you end up with a site that is less linkable, and that probably has a lower [...]

Impact of Technology and Online Marketing

Media And Marketing Online Survey
Forrester conducted an online survey fielded in April 2008 of 5,002 US and Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be [...]

Voice Broadcasting and Outbound Dialing Talk with KMG

Watch the latest marketing video from Kelly Media Group on Outbound Dialing Technologies. Listen to the exclusive interview with John Maveety, Director of Client Relations at KMG.  Outbound dialing solutions help Kelly Media Group clients gain an advantage over their competition with advanced marketing strategies that increase sales and revenues for business and non-profit organizations.
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Direct Mail Marketing Video

Kelly Media Group is an experienced direct mail marketing company that prides themselves with the highest conversion ratios across financial and non-profit organizations.  Take a tour of the direct mail facilities at Kelly Media Group with President, Jason Cardiff.  KMG mails out over one million direct mail pieces each month all from their in-house mail [...]

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