7 Search Engine Optimization Tips

By admin • January 26th, 2009

Kelly Media Group is committed to search engine optimization services that help your website rank high on the search engines, like Google, Yahoo and MSN.Â Â KMG has assembled a SEO team that understand what the search engine company want and we know how to deliver it.Â Our internet marketing programmers have the html skills to make your site appealing online.Â

After designing and developing a website, some web site managers make the mistake of rushing out and immediately submitting it to the search engines.

If you submit your site too soon before doing some search engine optimization (SEO), you could actually be greatly decreasing your chances of being found by the search engines. First, follow these on-page search engine optimization tips to assure that your site is search engine friendly and ready for submission.

Content is King

First, and foremost, you need good original content. No matter how many times the search engines change their algorithms high-quality copy-written text on your web pages will ALWAYS remain king. This is why itâ€™s important to spend a lot of time doing key word research around which you plan to write your content before writing your content. It’s typically best to focus on 3 to 5 keywords or your message ends up being diluted to the search engines, and they end up picking the wrong words.

Create Gateway Pages

If you find that you have too many keywords or ones that would be somewhat awkward to put on your regular pages, create gateway pages that are specific to the focus of these keywords. Gateway pages are just used as entry points to help people find your site and as a strategy for building keyword density that help encourage a stronger ranking with the search engines.

Meta Tags

Ways you can help boost your keyword density include properly written meta tags. Out of all the meta tags, the most important one is the TITLE tag. The text you put in your TITLE tag provides the link text for your pages in the search engine result pages. That’s why it’s important to stack the title tag with the keywords under which you want people to find your page.

Check Your Website Code

Thoroughly check your website’s pages to catch presentation and operational coding errors before customers and search engines are brought to your site. Itâ€™s been proven again and again that errors in your page can act as stumbling blocks for search engines, making it difficult to impossible to spider and index your pages. There are several free tools to help check your code such as NetMachine’s HTML Toolbox (www.netmechanics.com) and the W3C Markup Validation service (validator.w3.org). Also, check your stylesheets. W3C offers a CSS Validation Service (jigsaw.w3.org/css-validator) that is good at catching errors that can make your pages behave erratically among the browsers.

Make Your Site Easy to Navigate

Frames, CGI scripts, image maps and dynamically generated pages are all hard for the search engines to read and follow. Instead, use cascading stylesheets (CSS) to create text navigation. You can make very attractive navigation links and menus with CSS that are still easy for the search engines to read and follow.

Search Engine Marketing/Website Promotion

Once you’ve performed this on-page SEO, it’s time to work on executing your search engine marketing strategies. The first of which is website promotion. This consists of submitting your site to the search engines. This used to be hard, but now you can save yourself a lot of time and money by following our sixth SEO tip:

Submit your site to Yahoo, MSN and Google. About 95% of the people who use the Internet rely on these three search engines.

Removing URLs from the Search Engines

Believe it or not, knowing how to remove URLs is also an important part of your ongoing search engine optimization. This is why our 7^th and last tip covers removing URLs to pages you DONâ€™T want the search engines to put on their search engine result pages. For example, if you removed a page from your site because you no longer offer that product or service, you should remove the URL so people donâ€™t end up being directed to a dead link that could frustrate them and cause them to never return to your site.

On a YouTube video, Matt Cutts, who works for the Search Quality group in Google, explains different ways of removing URLs from search engine listings. Click here for instructions on removing URLs from Google.