At KMG, our television advertising team can help you take your ideas and products to cable with national or local television markets.

• Cost Effective TV Ads
• New Product Spotlight
• Infomercial Production
• IVR Campaigns

KMG is a full service advertising agency, in addition to being a direct response company that manage and tracks your television programs,products and sales on real time by having all required services under one roof.

TV Advertising Buying Tips

Kelly Media Group is a TV advertising agency that understands the power of mass media networking. KMG provides an experienced television ad purchasing team to assure you a quick return on investment with increased revenue streams.

Statistically, a viewer needs to see the same commercial an average of 6 to 8 times before they comprehend and/or act upon the message. You need a good offer and, your name and product need to constantly stay in front of consumers or your company may as well disappear off the face of the earth. You have your own TV commercial, but now you’re wondering how to get it out there and show it to the buying public. Remember, you have to make sure that with television commercial advertising that you keep it out there, so people don’t forget you or the message your company is trying to communicate.

Don’t buy TV Ads Direct!

The unfortunate reality is that many businesspeople are under the mistaken impression that buying airtime directly is a cheaper way to go. But, in reality, discounts are more often offered to agencies, rather than individual entrepreneurs. The ad sales rep at a cable or network system is only interested in making a commission, so he or she won’t be concerned with making your advertising budget stretch to maximum capacity.

Need a Good Deal on Airtime Pricing?
You probably won’t find any on your own. About the best you’ll probably get is a low-priced batch of television advertising airings that are "unused" or "remnant" spots. These spots are typically spread out piece-meal over many cable and broadcast systems. This would spread your TV advertising so thin that it is unlikely that the same person will see your ad twice, much less the minimum 6-8 repetitions it takes for anyone to act on your message. Kelly Media Group has a dedicated team of executives that have experience with television airtime buying, so you get the best time slots and great time deals.

TV airtime rates apply only for specific times and networks. They constantly change, and it can even depend on who’s doing the asking. There is no way to guarantee a set number of airings without first checking on prices, networks, locations, and times. This is why the best way to get a good deal on local or cable television advertising is to hire an advertising agency with experience buying "airtime". Agencies are better equipped to do this type of research, and they have a huge network of contacts from which they can draw.

Television stations provide a 15% agency commission to recognized agencies or companies who have and are bringing them business. And, the sales reps don’t have to waste their time educating the agencies on buying airtime-the agencies already know how to do this. By going through a reputable agency, you are more inclined to get the good offer you’re looking for because the agency knows the business, and they are the ones that get the discounts.

Once you’ve established a relationship with a good agency, they can also help you with such strategies as:

• Helping you build your business identity with a character-driven campaign.
• Helping you "tie-in" you’re advertising character development.
• Helping you develop the production of your spots, so they are effectively and inexpensively updatable to keep your ads timely.
• Making your print ads work with your broadcast ads.

Do a little research before contacting the agency.
In the same way you can tell how much a whole bag of chips costs by pricing a single chip, there’s no way you can know how much your TV ads will cost by pricing the air time rate for a single commercial. Before you talk with an agency, make sure you can commit to 5-10% of your company’s monthly gross income to television airtime. It also may be a good idea to start off by trying a local or regional campaign. It’s a good way to test your ad campaign’s effectiveness before investing in a national campaign.