KMG will not only mail out your direct mail pieces, but can also customize the design for every different mail piece that goes out for your company.

At KMG, there is no charge for our direct mailing consultation and there is never an obligation....

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Direct Mail Advertising Tips

The KMG Direct Mail Advertising group offers quality direct mailing services that project your company’s message with a fresh image. Consider KMG for your direct mail marketing campaign. We provide direct mail advertising services from concept to fulfillment. Our creative team can produce a mail piece that delivers your message while enhancing your image.

Developing and executing a direct mail advertising or direct mail advertising campaign entails getting the right message out to the target audience in the most effective way on a frequent basis. You get good bulk mailing discounts for your direct mail pieces, but so does every other business. As a result, people are flooded with mail, which is why it is such a challenge to get your message to stand out from the crowd. But, you need to quickly capture your reader’s attention and get him or her motivated to take action. And, direct mail is still a cost-effective way to do it. These tips will help you get started.

Make a good offer and design a catchy creative that delivers your offer. Use typestyles that are easy to read. Don’t mix and match fonts. Use graphics and color to support your message, and prove any claims with details to add credibility.

Offer a free gift to increase your response. People love the word "free" and that word always draws their attention. But, don’t get overly extravagant with the gift, or you’ll risk losing your audience and your profit. Try offering something like a 15% discount, free consultation, and 50% off their first visit or free setup, depending on the product or service you offer. If you offer a subscription-based service or product, try offering a free trial. This helps reduce the risk of signing on with you. Risk-free guarantees also help dissolve any doubt your prospect may have.

Use short copy to tease your reader to read further, but make it easy for him or her to respond to your offer. Keep the sales pitch positive, and highlight the benefits. Offer your reader many reasons to buy, and don’t be afraid to ask for the order right away. Be sure it’s easy for your readers to make the purchase with credit card terms or other convenient ways to pay. The order form should be easy for them to complete, and offer your prospects the option of faxing their order to make purchasing quicker and more convenient for them.

Free Tid bits... KMG can offer you so much more

Include a call to action to tell your readers exactly what you want them to do. Make sure it is at the beginning, middle and end of your copy or your hard work and conversion rate will end up in the trash. Include a toll-free number if you have one, and put a picture of a phone next to it, so it’s easy for the reader to call you if they have questions or if they want to order by phone. Put a picture next to your fax number, so your readers can readily find it and fax in their orders.

Third party help! Here at Kelly Media we cover everything.

Before sending out your direct mail pieces, have an objective third party review them. Ask their opinion of the colors, graphics and type styles. Ask them if your message was clear and your call to action is obvious enough. Finally, have them fill out an order form, and get their feedback on whether the process was easy or if it could use some improvement.